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Learning Mental Health During Undergraduate Education

Learning mental health during undergraduate education can be challenging as it is a broad and complex sector of health care. Like complicated physical illnesses, there are also various problems, frameworks, and theories associated with a person’s mental aspect which can be hard to learn and explain if without further studies or exposures (Simon, 2014). Therefore, utilising other types of learning such as the continuing professional development (CPD) online or face-to-face activities are important so as to disclose any unknown or unfamiliar topics within the scope of mental health. CPD courses are established to encourage professionals, whatever their specialisation and career focus to maintain, update, and expand their current knowledge and competence (Australian College of Mental Health Nurses [ACMHN], 2015; Cleary, Horsfall, O’Hara-Aarons, Jackson, Hunt, 2011). As part of our study of mental health, I undertook two online CPD courses entitled â€Å"Chronic Diseases and Mental Health† and â€Å"Aggression Management.† The reasons why I selected these particular CPDs and how they contributed to my ongoing learning for mental health and its application to my work as a RN will be reflected in this essay. Additionally, I will also discuss some of my learning needs that were identified upon completion of these activities and the strategies to address such needs. My insufficient knowledge and expertise in assessing and communicating with patients who have aggressive behaviours, and haveShow MoreRelatedNursing Student Experiences1175 Words   |  5 Pagespersonal student interviews, the phenomenon of undergraduate nursing students experiences in the context of communicating the psychiatric patients was described. This pilot study suggests that one cannot fully understand the breadth and depth of this experience until one has lived the experience. This section reflects the findings of this pilot study in accordance with existing literature as previously reported. Practical implications for nursing within education and limitations will be discussed and willRead MoreStudent Affairs : Student And Student758 Words   |  4 Pagesworker, I was really excited to begin reading and learning more about student affairs. Out of the first three chapters, the chapter that I found the most interesting was chapter three about the student enrollment pattern s. Having been a transfer student myself, it was interesting to me to learn how there is a variety of types and classifications of enrollment patterns emerging such as reverse transferring, swirling and double dipping, and distance learning. 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My ambivalence towards my education showed when I was academically dropped after the fall semester of 2008 with an overall GPA of 1.69. Having been out of school for several years, I went back with the goal of becoming a competent and caring physician. In my time off, I have been an entrepreneur, investor, instructor, marketer, programmer

Business Research Report Free Essays

Social media, dating sites and shopping sites all use given registration information to learn more about consumers. The more companies know about people, the better they can decide who their potential customers should be and how to reach them. Social media is communication through online communities. We will write a custom essay sample on Business Research Report or any similar topic only for you Order Now The use of social media in marketing has become very popular over the last few years. This is a very effective way to promote content by increased visibility. Using these platforms also allows for more involvement with the customers to build more trusting relationships with them. Customer relationship management refers to software that records and analyzes all kinds of useful data. This info can be obtained in many different says by either the company or a third party. It is used to understand the customers and their buying habits. We recommend opening a Faceable and Twitter account, using those accounts to hyper target and creating a CRM database. We chose these specific technologies because they are fairly simple to implement and would be the most helpful for our company. Introduction The purpose of this report is to review and analyze new information technologies that can assist with marketing in the company. As of this year, there are over 950 companies that provide marketing software (Brinier 2014). Everyday, marketing professionals are looking for new ways to grow their business and technology has changed the way they reach new customers. These days, it’s all about the customers and what they want and because they have access to pretty much everything, marketers have to find a way to get their attention. It is estimated that people spend about 1 1 hours a day using some form of technology (Patronize 2014). Knowing this, traditional marketing just isn’t enough anymore. If companies want to keep up with consumers, they must keep up With technology. With all of the technology available for use, companies can have so much information at their fingertips. Out of all of the possibilities, we chose to examine social media, hyper targeting and customer relationship management (CRM) because we think those will work best for the company. Social media is very low cost and will allow us to reach a much bigger audience. We can engage the audience and build relationships with them this way. Hyper targeting will be used to identify potential customers and reach them more efficiently. This ensures that the people we advertise to are more likely to be interested in what we have to offer. Having a CRM database would low easy access to all of our information about our customers. This information can be used in anyway that our company sees fit. Hyper Targeting Hyper targeting is defined as the ability to identify potential consumers and deliver targeted advertising content. History The phrase â€Å"Hyper Targeting† was actually coined by Namespace (Gold, 2009). Namespace discovered that they could target consumers for ads based on the information provided in users’ registration and profiles. This information might include age, sex, geographic region, education, favorite movies, entertainment, restaurants, etc. Namespace discovered that because of the large numbers of registered users, they could target very specific user interests and still reach large numbers of people. Today, dating sites, social media sites and other sites that require user registration and other â€Å"self- expressed† user information all make use of hyper targeting. Hyper Targeting with Twitter and Faceable The social media sites Twitter and Faceable both make heavy use of hyper targeting. A company advertising on Twitter can target every Twitter user who has specific words in their public bio, or someone who uses particular words often in tweets, or someone who follows certain verified other retailers. Businesses can also create a user list using those specifications and show that group â€Å"promoted nets† (Smith, 2014). Faceable allows advertisers to target users by age, SeX, language, location, workplace, education, interests, browsing history and more, with different ads for different populations. Advertisers can even display ads in different languages, depending on whom they have hyper targeted (Albacore, 2011 Mobile Hyper Targeting Advertisers may target mobile device users based on the location Of the user, via a number of methods. Users’ locations can be estimated based on their IP address, but this method is not always accurate. A more accurate approach is to use the GAPS coordinates that the user has chosen to share with certain mobile applications. Once the users location is known, advertising may be targeted based on proximity to a particular place (I. E. The city center), or based on proximity to a particular retail outlet. Advertisers may also presume that users have a particular interest based on their location (I. E. If they are at a hockey game, perhaps they like sports), and target advertising accordingly (Kombi, 2013). Analysis Hyper targeting can be used to identify potential customers based on relevant criteria and deliver advertising to them. Hyper targeting may limit the size of the advertising audience, but the â€Å"targeted† consumers are much more likely to respond to the advertising. Hyper targeting is relevant to our company because it can help us determine who our customers are and/or should be, and it can help us reach them more efficiently. Social Media Social media, as most know, is a form Of electronic communication through online communities. According to Pew Research (2014), 90% of adults ages 8-29 use social media, which has made it a very popular way to market over the last few years. Social media is used to promote and inform, gain valuable feedback and build relationships with customers. Promotion Twitter and Faceable are often used for promotion and are very effective (and free). Customers look on these pages for all kinds of information about companies and social media is a fast and simple way to keep them updated. A company can invite people to like their page and share their posts and just like that, millions of people could be exposed to the content. The global average of a share on a social networking site is $3. 0 (Meyer-Brandt 2014). This is how much money the company makes due to increased visibility from each share of their content. Engaging Social media platforms are a great way for businesses to engage and build relationships with customers. This is now one of the fastest ways to communicate with people. Because it allows for two-way communication, where television and radio don’t, it is much easier to engage people. Companies can ask for people’s opinions with new projects and encourage them to share their content. Getting them to participate in voting, contests and provide feedback can help the company be more transparent to the public. Responding to questions and comments can make customer service experiences better. Analysis With social media being such a big part of society these days, there isn’t really a better way to market one’s business or product. This is important to us because we can reach a bigger audience to share information about our company with than we could using most other avenues. Social media marketing is usually free and will allow us to build relationships with our â€Å"followers† and involve them. The more involved they are, the better and more trusting relationships we have with them. Those relationships will lead o better experiences for our customers, who will spread the word and bring more business to us. Customer Relationship Management (CRM) Customer Relationship Management (CRM) can be defined as a strategy used to record and manage data and interactions with customers. This strategy usually involves using some kind of software that saves and analyzes data. Information The information collected could be contact info, demographic and complete transaction history. Surveys could be given to customers to find out what they like and don’t like. One method used to obtain information is to offer a shopping/loyalty card. Giving rewards and discounts to customers will encourage them to sign up, which is when they will provide some of their info. Some companies also use a third party to connect people to account numbers and credit cards. How it’s used The information can be used in many ways to help improve marketing. The idea is to understand the relationship between the company and the customer with their buying habits. All of the info that is recorded over time and through each and every customer interaction is saved in a database and is used to target customer’s specific needs. So, now it is easier to market the eight product to the right person for the right price. Implementing a CRM system can be very beneficial to the company. This is the fastest growing marketing tool in the last five years (Reardon 2011 All Of our information involving customers would be in one organized database. The marketing team would then have easy access to all of the info and use it as they see fit. Having this knowledge, marketers would be able to find more qualified customers, making the time spent doing so more valuable. This would save the company time and keep us from wasting money on marketing to the wrong people. Recommendations Our company, like others, relies on sales for profit. It is recommended that we take measures to increase those sales by implementing the findings. The first thing we should do is make a Faceable and Twitter account. We can designate people to administer these accounts, keep them updated and get people interested in our company. We should then, use our social media accounts to hyper target. There are various software programs to choose from or we can let Faceable and Twitter do all of that for us. Lastly, we should decide what information we want to use in a CRM database; what info ill be most helpful to our company. Then, we need to decide if we want to create our own database or if we want to pay a third party to do collect the information for us. These findings are important because they will help our company advance in marketing, which is likely to lead to higher sales. Social media is a fast and easy way to reach the most people. It permits us to communicate and engage existing and potential customers. We can also use these platforms to hyper target our content. Hyper targeting will help us by advertising to the people who are most likely to respond, getting the most out of our marketing. Creating a customer relationship management database will contain all of our customer’s information. How to cite Business Research Report, Essays

Logistics And Supply Chain Management Coca Cola Group

Question: Discuss about the Report for Logistics And Supply Chain Management for Coca Cola Group. Answer: Introduction: Coca Cola is the global leader in production of non alcoholic beverages or soft drinks. It is one of the most trusted and valued brand in the world. It sells more than 400 brands in more than 200 countries (coca-colacompany.com, 2016). So, we can say that it is one of the most recognized brands in the world. It started its journey in 1886 by Asa Griggs Candler in Atlanta and has covered more than a decade with both prosperity and challenges (coca-colacompany.com, 2016). Coca cola serves more than 1.8 billion customers daily globally. This has been possible for its strategic supply chain management system. Although the basic recipe of the soft drink has remained the same over the years, it is the different applications and implementations of the supply chain management system that brings success to the organization. The multi-pronged tactics have been circumspectly calculated to distribute fresh products, stocked shelves and meet customers need and demand, no matter if the trade is th rough at super market in USA or a small retailer in India ("Cokes Muhtar Kent: Innovation Starts and Ends With the Consumer", 2016). The most common competitors of Coca Cola on a global scale are PepsiCo, Dr Pepper Snapple Inc., Monster Beverage Corp., and Suntory Beverage Food Ltd.; The Coca Cola Company has strategically succeeded in holding the lead position in the industry. As the supply chain manger of The Coca Cola Company, I am developing the following report to analyse the effectiveness of the four key flows in the supply chain, the make process and the supply chain forecasting. Also, based on my analysis I would be recommending improvements in the supply chain management. The Key Flows in Supply Chain: The supply chain system in soft drink industry is as same as other major industries: the manufactures, the distributors, the retailers and the end users or the customers. Though Coca Cola has more customized and complex supply chain management model that we are going to discuss in this report. Although The Coca Cola Company has vast brand and product diversity, so we are going to focus on particularly the brand of Coca Cola. The Product Flow: The Coca Cola is unique because it only produces the syrup concentrate and then it is distributed to diverse bottlers globally. It has only one bottling plant in North America which is known as Coca Cola Refreshments. But in most cases, the Coca Cola bottlers hold special territorial contacts with the organization receive the syrup concentrate from Coca Cola and produce the finished canned or bottled products. The final product is produced by concentrating the syrup concentrates with filtered water and other sweeteners. Then in the next process, the products are sold to distributors and merchandise which then goes to retailers or restaurants, or vending machines. The syrup concentrate is a syrup recipe of The Coca Cola which is kept trade secret and so there is a very little to no information about the actual ingredients or the costs that is required to produce the syrup concentration. The other ingredients that are used in manufacturing of Coca Cola soft drinks are Carbonated water, sucrose, high-fructose corn syrup, caffeine, phosphoric acid v. Caramel (E150d) and Natural flavours. Coca Cola has formed different strategic supply chain partnership with diverse suppliers who supply these ingredients to the organization. Coca Cola has been concentrating on independent bottlers who are responsible for majority of the sales of Coca Cola products that are sold globally. These bottlers receive the syrup concentration and are free to add more or less sugar according to the adoption of the local taste. Although these bottlers are on territorial contracts but they are free to distribution rights in their pre defined geographical location. Even if Coca Cola has set some predefined set of rules and regulations like operational processes, management of customer relationship and grievances management but they also experience freedom regarding developing other functional areas like workforce management, distribution management, and improving credit lines. The bottling plant s have their own supply chain management systems. The Cash Flow: Currently, the total number of individual bottling production and distribution unit of globally are 742 and 650 respectively. The management is working to give more freedom to the individual producers and distributors. According to a recent report, the total cash that the management has like cash in hand is $7.31 billion. In 2015, the total revenue that was collected by Coca cola was $10.53 billion. The Information Flow: The information flow within the Coca Cola is effectively managed which consist of forecasting methods, capacity administration, supplier management and other inventory and sales management are well connected between the head office and the production plant. The Coca Cola uses software which is BASES which controls the whole ERP for the global operations. Quarries related to production, management and customer grievances are handled through this software. The software constitutes information regarding regional sales, per capita consumption development, customer feedback regarding new product launch, sales forecasting, supplier management data, and other related data which is required for organizations operations. The production information comprises forecasting measures; the capacity management, multiple vendor management and other sales information which are equally distributed in the head office as well as in the production plant. The Reverse Flow: The Coca Cola has also an effective reverse logistics or return management in its integrated logistics. Missing the reverse flow management is like omitting and important aspect of the supply chain system. The Coca Cola reverse management system manages the source of return and the cause of the return. Figure: The Supply Chan Management System of the Coca Cola Company Source: Formulated by the author. The Make Process: The Production Planning Process: The basic product of Coca Cola is a concentrated drink and sugar based liquid which are mixed to produce the syrup concentration which is then distributed in bottling plants globally for producing the Coca Cola soft drink. The Coca Cola Company transports the syrup concentration to the individual plants that then produce the drink according to local tastes with mixing refined water. The water is purified through a number of filtration processes to make certain the purity of the water that is used to produce the drink. To make the drink fizzy, Carbon dioxide is stored in plants and then piped in the production process by carbonator and cooler. To maintain the quality standards and safety at workplace, Coca Cola Specifies the measure that should be adopted in these bottling plants. Also, The Coca Cola Company has taken one step further regarding quality control by regular samples are collected from the plants to culture in laboratories to ensure the plants are following the quality sta ndards set by Coca Cola. The plants are provided with the most modern technology existing and also promotes to use the most modern computer technology and statistical process control methods (Rushton, et al. 2014). The packaging process is united by rapid filling methods. The bottling plants have automated production line, where Coca cola bottles and cans are filled automatically with precise amount of the beverage. While the bottles and cans progress the length of production line, they are seamed with ring pull for cans and crowns for bottles and fabricate the finished product. For plastic bottles, they are first bought as test-tube size and are ballooned into bottle shape. The process is completed by scrutinizing the bottles and cans for any leakage or damage. Every can and bottle is coded with an individual code so that it can be tracked. It also includes a date code guarantees which ensures the freshness of the drink. The end product is that we see in the vending machines or in retail shops. Due to its ever growing demand, the management of The Coca Cola Company has adopted the continuous flow production. It is process where the production process is constantly repetitive and indistinguishable stuff goes all the way through the identical series of operations. To ensure a 24 hour production, the bottling plants uses a computer controlled automatic systems. To ensure quality production methods, the quality control employees observe the product and collect test samples. To ensure zero errors, the quality control employees collect statistically selected samples towards the end of the production line. By conducting chemical tests and analysis, they make certain the quality of the product and ensure they meet the standards set by The Coca Cola. It is also their duty to check the packaging. After the production and quality control process, the bottles and cans are ready for distribution. For distribution, the management uses an automatic machine which is known as the case former, which generates the casing so that the cans and bottles are protected when they are arranged on pallets. Then they are distributed to various locations on big distribution trucks. According to my recommendation, the process can be improved if the organization implements a centralized distribution planning process. This can reduce cost and bring effectiveness in the system. For instance, this type of centralized distribution system is used in Walmart. The Material Requirement Planning or MRP: In Coca Cola the Material Requirement Planning or MRP is utilized to create, manage, execute, preserve and constantly develop the soft drink quality and safety management system also keeping harmony with the needs of the organization that constitutes the products and packaging materials supplied to the Coca-Cola system. There is a designated person to monitor the performance of the system who is responsible for the performance of the system with responsibility to report to the higher authority. The Supply Chain Forecast: In any organizational supply chain, forecasting is crucial because it establishes the organizational operational performances. In the strategic business development plans and projects the function if the economic analyst becomes very crucial (Ballou, 2007). An effective forecasting offers a projection of the future demand and change in the customer preferences. It helps in planning strategic business plans to face challenges and changes in the business environment. A successful forecast plan ensures that there is a little gap between the forecast and the actual scenario (Van Weele, 2009). For multinational organizations like Coca Cola a long term forecast will be more suitable to strategically plan and sustain in the market. This will help the organization in new expansions and planning for long term financial conditions. Long term forecasting also fabricates the planning of human resource demand supply (Hieber, 2002). A long term forecast generally lengths 3-10 years in period. Wher eas the management can adopt short term forecasting for reduction of cost of raw materials, planning and implementing sales target, promotional campaigns and short term financial conditions. A forecasting technique is often not accurate but both qualitative as well as quantitative forecasts can be enhanced by gathering participation with the trade partners (Christopher, 2016). The qualitative methods comprise of assumptions and intuitions but quantitative forecasting method is more scientific with use of mathematical and statistical tools. There are mainly qualitative methods, they are: Jury of Executive Opinion, Delphi Method, Customer Survey and Sales Force Composite (Tayur, et al. 2012). Whereas, there are four types of qualitative forecasting methods, they are: Trend variation, cyclical variation, Seasonal variations and Random Variations. As the business environment and the customer demand is shifting and where the situation is uncertain, analysts should rely on qualitative met hods. They should forecast the future by analysing the past trends and patterns. To a degree, non-linear models are efficient to capture the degree of discontinuities however forecasting does not generally effort to deal with this issue (Hugos, 2011). Although according to scholars, there is a modest relation among the average forecast accuracy and inventory performance. The processes create related total costs but the less accurate process gives superior customer service. To meet the customer demand and cope with the shifting taste, the Coca Cola Company should introduce the Consumer survey method to trap the change in the customer demand and analyse the possible factors so that they can effectively face the changing challenges. An effective demand forecast ensures efficient planning and implementation of the resources for business sustainability (Ross, 2013). It is an essential part of demand management as it endows with an approximate demand and foundation for planning and taking effective business decisions. A difference in supply and demand would end in unnecessary inventory and also hamper the brand image. So, a successful analysis should implement both qualitative as well as quantitative analysis to fabricate forecast for planning process. Collaborative planning, forecasting, and replacement is a method in which organizational departments work mutually to build up equally satisfying strategy and take accountability on behalf of their activities (Wisner, et al. 2014). Conclusion: The above study was conducted to study the effectiveness of the four key flows in the supply chain, the make process and the supply chain forecasting of Coca Cola Company. Also, based on my analysis I have recommended development in the supply chain management. The report is an analysis from the point of view of a supply chain manager. This study has discussed the key flow in supply chain in context to product, financial, information and return flow of Coca Cola Company. Also, in the nest part the production process of the Coca Cola drink is critically discussed and according to analysis I have recommended how the process can be improved. Lastly, we have discussed about the significance of the supply chain forecasting in context to the selected organization. In the report we have discussed the importance of forecasting in business decision. The accomplishment of the forecasting purpose is extremely dependent relative on the point of organization support (Blanchard, 2010). In the cont emporary business most of the multinational organizations understand the importance of forecast. Reference: Ballou, R. H. (2007).Business logistics/supply chain management: planning, organizing, and controlling the supply chain. Pearson Education India. Blanchard, D. (2010).Supply chain management best practices. John Wiley Sons. Christopher, M. (2016).Logistics supply chain management. Pearson Higher Ed. coca-colacompany.com, B. (2016). Sustainability - The Coca-Cola Company. The Coca-Cola Company. Retrieved 4 November 2016, from https://www.coca-colacompany.com/topics/sustainability coca-colacompany.com, C. (2016). History and Heritage - The Coca-Cola Company. The Coca-Cola Company. Retrieved 4 November 2016, from https://www.coca-colacompany.com/topics/heritage Cokes Muhtar Kent: Innovation Starts and Ends With the Consumer. (2016). The Coca-Cola Company. Retrieved 4 November 2016, from https://www.coca-colacompany.com/stories/coke-s-muhtar-kent-innovation-starts-and-ends-with-the-consumer Hieber, R. (2002).Supply chain management: a collaborative performance measurement approach(Vol. 12). vdf Hochschulverlag AG. Hugos, M. H. (2011).Essentials of supply chain management(Vol. 62). John Wiley Sons. Ross, D. F. (2013).Competing through supply chain management: creating market-winning strategies through supply chain partnerships. Springer Science Business Media. Rushton, A., Croucher, P., Baker, P. (2014).The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers. Tayur, S., Ganeshan, R., Magazine, M. (Eds.). (2012).Quantitative models for supply chain management(Vol. 17). Springer Science Business Media. Van Weele, A. J. (2009).Purchasing and supply chain management: Analysis, strategy, planning and practice. Cengage Learning EMEA. Wisner, J. D., Tan, K. C., Leong, G. K. (2014).Principles of supply chain management: a balanced approach. Cengage Learning.

Gun Control Essays (1537 words) - Gun Politics In The United States

Gun Control In addressing new laws of gun control, one has to look at both sides of the argument. How will new guns laws affect violence in schools and on the streets? How do loyal, law-abiding gun owners feel about these new laws. These news laws are set as all sales of firearms must be registered, all purchasers must be licensed, and no individual may purchase more than one gun per month. There will always be arguments on both sides on such controversial laws like these. Pros and Cons can be thrown about every which way from decreasing school violence, to breaking the law of the second amendment. It can be easy to take sides, but one must look to both sides' arguments before reasoning. The gun control issue has really blown up since the Columbine High School Shooting incident. This incident has sparked a nationwide debate fueled by Sarah Brady and Bill Clinton to enforce newer gun control laws, and keep these weapons out of the hands of the wrong people (such as juveniles). One way to help keep guns out of the wrong hands is just simply not to make them available to young people. A new CAP law has been set in 16 states already, where the accidental shooting death rate has dropped by 23%. This CAP law in states all handguns to have trigger locks, and for penalties to be set for adults selling guns to juveniles. US shooting deaths are higher now than all of the other 25 industrialized countries combines, the Clinton administration is trying to crack down on this unfortunate face by enacting this CAP law along with others. Another law of limiting one purchase of a gun per month by the California Assembly by Wally Knox in Los Angeles. The Senate is still expected to approve on upon this law. The purpose of this is to halt the people who buy large amounts of guns, and then go and sell them on the black market. These black market sales flood the streets of everywhere from Maine to Washington, these black market sales also contribute to getting guns into the wrong hands. Three other states have already enacted this law including Virginia, Maryland, and South Carolina. A study shown has proved that Virginia's transferring of firearms was more than cut in half. The Brady Bill is another strong argument for the Pro - side. This law requires a five - day waiting period for cooling off for purchasing a gun. This law has already expired though, but President Clinton is reimbursing the law by issuing a minimum three day wait period before purchasing a handgun. This law is a prevention for adults who were convicted of serious crimes from ever possessing guns again. It does this by giving the police force two extra days to check records and backgrounds of criminals. The NICS does not have all records available, but this two day extension gives police more time to do checkups. Without such a waiting period, police would have no time to do background checks giving criminals much easier access to guns and easier ways to kill. Gun buyers contemplating heinous crimes or suicide would no longer have time to cool off and think over about protecting themselves and future victims if not for this law. In light of the Columbine incident, gun control was already in full swing, nothing could have probably been done from letting those kids from acquiring guns. If Clinton and Brady just want to continue and enforce this gun control, what will stop guns from still getting into the wrong hands though. Guns have really gotten a bad profile from the criminals using them unlawfully, unlike the true law - abiding gun carriers and owners in the US. Is does not seem fair to limit the sales of guns when the second amendment allows the right to bear arms. Gun control may actually be backfiring, and taking more lives in public schools than they are saving. Juveniles bearing arms in school would be scared to death if teachers and principals could conceal guns in a briefcase or purse. These new ban laws founded are only worsening the problem by having juveniles easily conceal

The Killer Angels

The Killer Angels is a novel about the Civil War. More accurately it is about the Gettysburg Campaign that turned the tide of war in the favor of the Union. This book is not only about the tactical aspects of the battle but it also gives a personal account of the many key players. Great men like General Robert E. Lee, General Longstreet, General Pickett, General Buford, and Col. Joshua L. Chamberlain are featured. The story begins on Monday 29 June 1863. General Longstreet hired a spy to scout out the Union Army because J.E.B. Stuarts Cavalry had not been heard from in quite some time. The spy tells Longstreet about the strength of the Union Army and that they are headed to cut off the Confederate Army in order to prevent them from invading the North. Longstreet takes this information to General Lee and he concludes that the two Armies will meet at a town called Gettysburg. This book then goes into everything that leads up to the first day of battle on Wednesday, July 1, 1863. It goes on to how General Bufords Cavalry encountered the lead elements of the Army of Northern Virginia and is forced to defend the high ground on Cemetery Ridge, just outside of the town, until the main body of the Army of the Potomac can reach him. He holds until Wednesday, July 1, 1863 when the lead elements of the Union Army finally come up and relieve him. The Union Army succeeds in holding the high ground and as night falls on the first day they begin digging in. Col. Joshua Chamberlain is the Commanding Officer of the Twentieth Maine, which is part of the Fifth Corps, in the Union Army. His Regiment is brought up on the first day of battle but does not get involved until the next day. On the second day of battle he is given the mission of protecting the entire Union Armies left flank. His Regiment is taken to a hill called Little Round Top that is south of Cemetery Ridge where the main body of the

Ethic in social work and nursing....managerialism Essay

Ethic in social work and nursing....managerialism - Essay Example Upon inspecting the patient’s house, the social worker discovered that the house is not fit to live in due to the presence of faeces, urine dirty clothes and waste materials all over the floor. As an end result, the house was full of mice, rats and insects that could negatively affect the patient’s physical health. The social workers did not consider paying the patient’s house cleaning expenses as an option. Therefore, the hospital paid for his bed occupancy, food and washing to keep the man healthy until someone made the cleaning arrangements in the patient’s house. For this study, the researcher will discuss the health and social care workers’ ethical and professional dilemmas behind the case of the 65-year old patient in relation to the anti-discriminatory practices. Upon exploring the health professional ethics in the light of the organizational legal and social contexts, the researcher will discuss the proper health care management on how the case of the 65-year old patient should be addressed. In the process, the researcher will provide some case-based illustrations as part of demonstrating the researcher’s personal understanding and informed judgement over the professional ethical dilemmas. As part of UK’s health practice, the health and social care workers are required not to discriminate their patients for any reasons. (Brayne & Carr, 2005) In line with this matter, health and social care workers should equally practice the law of beneficence to all patients in the sense that all health and social care workers are required to do only good actions that may contribute positive effects to the overall welfare of the patients. (Mental Health Act, 2005; DOH, 2001b ) The social care workers in the case of the 65-year old patient did practice the law of beneficence since they have decided on what is the best way to promote the health condition of the old patient. Aside from the need to abide with the law of confidentiality (Mental

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Organization Balanced Scorecard - Assignment Example re is revenue growth by proposing income generating projects, operation on the profit growth and ensuring determining the short term solvency of the company. These objectives are in line with the vision of the company as they ensure which is offering low prices to the consumers. The company makes sure that it capitalizes on the large market by selling its products at lower prices. The need for a balanced scorecard in order to determine whether the company is headed in the right direction in terms of profitability cannot be understated. Therefore, this is done by measuring each objective in the financial sector with a quantified target metric that is associated with it. This process has helped companies understand their position and the weak and strong areas in the organization. In this way, the priority of the objectives can be understood in the organization and therefore, it becomes easier for the management to understand which objective should be implemented first based on its impo rtance. Further, it shows how the different sectors of the company are performing in relation to the vision and the mission of the company. Traditionally most federal agencies measure their managerial presentation by mainly focusing on internal process performances; they also looked at factors such as the number of full time equals that were allotted. However, on the other hand the private sector has always focused on the monetary procedures as their bottom line; this includes return on investment, earnings per share and even market share. It is imperative to understand that alone, neither of the approaches can be able to give stipulation for the full viewpoint of an organization’s routine. However, by ensuring that there is a balance that exists between the internal process as well as results from financial measures, managers can be able to have a complete picture as to whether the company should be able to make improvements. For this reason, the balanced score card was used as it

Assessing The Marketing Plan Of Accenture Commerce Essay

Assessing The Marketing Plan Of Accenture Commerce Essay Accenture is a global management consulting, technology services and outsourcing company. It boasts of a unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies,. The main aim of the company is to collaborate with clients to help them become high-performance businesses and governments. Thus this company is a good company for study. Here I am analyzing their market strategy and how they could increase their customer base round the world. Keller, K (1998) Competitor Analysis One of the major competitors of Accenture is IBM company. The financial and company statistic of both have been compared below. Both are into similar business and specially compete in the area of consultancy to key corporate clients. DIRECT COMPETITOR COMPARISON ACN Pvt1 Pvt2 IBM Industry Market Cap: 27.28B N/A N/A 167.26B 111.07M Employ ­ees: 176,000 N/A N/A 410,830 810 Rev. Growth (ttm): -11.20% N/A N/A 0.80% 16.10% Revenue (ttm): 22.45B N/A N/A 95.76B 192.40M Gross Margin (ttm): 30.01% N/A N/A 45.73% 36.21% EBITDA (ttm): 3.32B N/A N/A 23.66B 12.47M Oper. Margins (ttm): 12.59% N/A N/A 19.49% 6.97% Net Income (ttm): 1.55B N/A N/A 13.43B N/A EPS (ttm): 2.375 N/A N/A 10.009 0.12 PE (ttm): 18.03 N/A N/A 12.86 18.81 PEG (ttm): 1.16 N/A N/A 1.3 1.06 PS (ttm): 1.22 N/A N/A 1.75 0.83 Pvt1= Deloitte Consulting LLP(privately held) Pvt2= HP Enterprise Services(privately held) IBM= International Business Machines Corp. Industry= Management Services Direct customer contact has made Accenture one of the most successful companies of the1990s Accenture is following the strategy of what called Direct business Model. The meaning of their model is -It is actually get to have a relationship with the customer, and that creates valuable information, which, in turn, allows them to leverage their relationships with both supplier and customers. Along with that information with technology, and they have the infrastructure to revolutionize the fundamental business models of major global components. Keller, K (1998) Accenture competitive strategies are speed to market; superior customer services; a dynamic commitment to producing consistently high quality, custom-made systems that provide the highest performance and the relevant technology to their customers; and an early exploitation of the Internet. The companys extraordinary growth and profitability en route to becoming the second largest consultants in the world. Accenture used different marketing strategies to sell there services around the world making them the most successful company in the world. Through its build-to-order manufacturing capability, Accenture has been able to cut many of the risks of the business. The company can persists on lower inventories and take advantage of price cuts more quickly than competitors. Selling service directly to customers also reduces costs by eliminating dealer markup. Brooks, I and Weatherston, J. (1997) Market Analysis Accentures pinnacle to market leadership is the result of a persistent focus on delivering the best customer experience by straight away selling products and services online and through catalogs.They put a great deal of emphasis on understanding what drives the customer satisfaction, whether it was response times on the telephone, quality of products, valuable features, or the ease of experience in using the product. Engaging the entire company from service providing to sales to support staff in the process of understanding customer requirements became is a constant focus of management, energy, training, and employee education.Accenture Computer Corp. has used the Internet to trim costs and boost sales, both of which were becoming increasingly difficult to do in the saturated consultancy market of the late 1990s. It made possible for customers who previously had placed custom orders via the telephone to place them on Accentures Web site. Customers selected configuration options, ge t price quotes, and order both single and multiple systems. The site also allowed purchasers to view their order status, and it offered support services to Accenture owners. Given below is how Accenture has been operating in the market in the year 2009 . Environmental Analysis Accenture helps organizations create and implement breakthrough operational and transformational solutions. This is critical for any company today. There are many environmental factors which become crucial in the environment in which Accenture is operating. The economical environment has a crucial impact on consumer behaviour. This factor becomes all the more relevant t in the recession period. Security of a good job and a regular income to spend on goods are factors that effect consumer behaviour. Marketing and advertising do influence consumers in helping them to purchase a particular product or service. Brassington, F and Pettitt, S, (2000), Peoples social class will also effect their behaviour. The role of society is critical. Be it the profession based influence like Actors, Doctors, engineers, low grade staff, and mothers and fathers also effect the purchase decision. Also being parents affects consumers buying habits based on the age of the children, the nature of job .Say if you are a highly paid official you could buy consultancy more easily than a lower class of corporate consumer. Also many other characters influence the consumer buying decision. The persons personality be it extrovert (out going and spends on luxury and fun) and introvert traits (keeps to themselves and purchases with online or mail order) again has an impact on the types of purchases made. Brassington, F and Pettitt, S, (2000), Customer Analysis One study which is vital when studying the consumers of Accenture are the reference groups in the corporate clientele. Reference groups are close groups of people consumers may look up towards to that have an impact on consumer behaviour. They could be celebrities like Brad Pitt or your immediate family members. Other influential people like Opinion leaders are those people that you look up to as you honor their views and judgments and these views may impact consumer decisions. Also the type of consumer need of Accenture consumers can be explained by the motivation theory of Maslow. Abraham Maslow hierarchy of needs theory was targeted to explain what motivated individuals in life to achieve. This was explained in the form of a hierarchy. He explains that consumers aim to meet basic psychological needs of hunger and thirst. When this has been fulfilled they then go up to the next stage of the hierarchy, safety needs, here their key needs are job security ,home security and the emphasis that an income will be available to them regularly. Booms, B.H. and Bitner, M.J. (1981) Social needs come in the third level of the hierarchy, the need to attachment to someone ,to be loved is a normal human desire and people do work for this belonging. Esteem need is the ext in the hierarchy and means the need for status and recognition among peers in the society, status of people, the recognition to have a good job title and be known are all needs that add to the symbol of status. Self-actualization or the realization that an individual has reached his potential in life is the top most in the need pyramid. The need of self-actualisation is critical to the individual, as he only know when he has reached the point of self-fulfillment. This concept helps an Accenture trying to sell a product or service to a consumer. it is known to all that marketing is about fulfilling needs and providing benefits, Maslows need concept suggests that needs differ as move along our path of striving for self-actualisation. Accenture customers are also looking for the status and self esteem need to be fulfilled among the higher class purchasing services . Maslows concept is useful for firms as it helps to understand and work for consumer needs and wants. Internal Analysis Accentures corporate philosophy is elite and quite different from many a companies. The same has helped it form a goodwill among prospective customers. Below are the core elements of the Soul of Accenture as they state their corporate culture summary heading: Customers: They believe in creating loyal customers by providing a superior experience at a great value. They are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior customer experience. Blythe, J. (2001) The Accenture Team: They believe our continued success lies in teamwork and the opportunity each team member has to learn, develop and grow. They are committed to being a meritocracy, and to developing, retaining and attracting the best people, reflective of our worldwide marketplace. Direct Relationships: They believe in being direct in all they do. They are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy. Global Citizenship: Booms, B.H. and Bitner, M.J. (1981) They believe in participating responsibly in the global marketplace. They are committed to understanding and respecting the laws, values and cultures wherever they do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community they call home, both personally and organizationally. Winning: They have a passion for winning in everything they do. They are committed to operational excellence, superior customer experience, leading in the global markets they serve, being known as a great company and great place to work, and providing superior shareholder value over time. Blythe, J. (2001) (Source Accenture.com) SWOT analysis: Strengths: One of the best consultancy providers.  Ã‚      It has been more than fifty years in the market.    A wide range of coverage in corporate clientele areas..     Promotions are very strong and effective Weakness: Pricing is a little high Has a premium range of services Customers service is to be worked upon Opportunities: Wide world wide coverage . USP is the hold of loyal consumers Provide new services for new corporate companies Growing consultancy services Prominence in the mind of the key consumers Recovery from recession of the customers. Baker, M. (2000) Threats:   Ã‚   Recession, has decrease disposable income in people Other competitors like IBM. Changing mindset of customers Lack of loyalty of brand among this segment consumers. Marketing Plan Phase 2 (Objectives and Strategy Development) : Executive Summary The strategic management literature is far from clear in explaining how firms choose to formulate strategy and implement it. Indeed, there are many different schools of strategic management that help to explain the manner in which firms engage in strategic decision-making and action. These include the design, planning, positioning, learning, entrepreneurial, cognitive, power, and cultural school, to name just a few. There is no right school of strategic management that should be followed, but different firms tend to subscribe to different schools depending on the industry in which they compete and the nature of the firm. The planning school is appropriate for such firms because of the nature of the industry in which they compete. At the same time, significant investments are required to back up any strategic or tactical decision made by such companies. In addition, the futures of the consultancy companies are highly changeable and unknown, with factors such as prices fluctuating grea tly. As a result, these firms tend to adopt principals from the planning school of strategy because these help the firm to focus on the external environment in which it competes and devising strategies based on such an environment. As such, when examining what guides the strategy of a firm like Accenture, it is also important to examine the school of strategic management that best explains its choice of strategy. In Accentures case, this is the positioning school, as discussed next. Brassington Frances and Pettitt Stephen (2006) Marketing Objectives The positioning school of strategic management views the strategy process as an analytical one in nature . Whilst many scholars have written about this school, the dominant proponent has been Porter (1980, 1985). In this regard, the purpose of firm strategy is to establish a position within the industry that is profitable. According to Porter (1980, 1985) this requires a firm to examine the industry within which it competes in terms of the five forces: the intensity of the rivalry amongst competing firms, the threat of substitute products and services, the threat of new entrants, and the relative bargaining power of buyers and suppliers. On this basis, it is possible for firms to select on of three generic strategies overall low cost, differentiation or focus that help it to capitalise on a position within the industry that provides for above-average industry profitability. In order to know which of these strategies is the most appropriate for a firm, it is necessary to look at its various parts. In this respect, taking a broader and deeper picture of the firm is important in understanding the context within which it competes because as Porter (1980, 1985) notes: competitive advantage cannot be understood by looking at a firm as a whole. It stems from the many discrete activities a firm performs in designing, producing, marketing, delivering, and supporting its product . As such, the value chain is an important way of assessing the Accenture primary activities its inbound logistics, operations, outbound logistics, marketing and sales, and service as well as its support activities firm infrastructure, human resources management, technology development, and procurement and assess areas of independence and mutual dependence. Accenture is a low cost provider, but also manages to use its design of the supply chain to provide a differentiated offering. The estimated earning od Accenture as doen by analyst has been shown in the table below: Earnings Est Current Qtr Feb-10 Next Qtr May-10 Current Year Aug-10 Next Year Aug-11 Avg. Estimate 0.61 0.71 2.70 3.01 No. of Analysts 19 18 21 20 Low Estimate 0.59 0.67 2.61 2.78 High Estimate 0.68 0.75 2.79 3.26 Year Ago EPS 0.63 0.68 2.68 2.70 Targeting and Positioning Segmentation: Accenture concentrating on upper-end customers. They have different segments and different USPs. While there are many possible avenues to exploit in terms of sales opportunities for these companies, the market is highly segmented in such a way that it is important for Accenture to engage in target marketing. This is the point where the particular companies must decide whether they will individually follow a niche market or a full-line strategy. Accenture thus caters to a vast market that too individually. Brassington Frances and Pettitt Stephen (2006) Branding: Accenture is a well known brand. Although its sales have been falling but it has been one of the key players in the consultancy market. Its name and use of service is associated with many a known names in its market. It is the leading brand in the world, with a focus on performance and international presence. Positioning analysis: Accenture sees positioning as a key factor in growing the brand in developing markets of Asia like China, Korea, and Malaysia. Moreover, Accenture already had marketing tie-ups in Asian market segments. Competition: While Accenture build product lines and marketing campaigns the major competition is from IBM. Thus the promotion strategies of these two companies being similar, the joint advertising and promotion cost are sure to be reduced as of their independent cost. They can target a wide range of segments which includes consultancy and solutions for the corporate client. While both these brands make use of a differentiation strategy to attract its customers, IBM concentrates its efforts on a broad cost strategy approach. The differentiation strategy of the Accenture can be seen in action by examining the various productions of this company.  In looking towards the future, the company seems to place into a position to steadily increase its market share and brand value to better compete in the consultancy business and to help in transformations of clients. Hoyer, W.D. and MacInnis, D.J. (2001) Segmentation: Accenture can now really focus on premium service full of design and innovation-the kind of service people with too much money like to buy. Accenture have their own USPs. Growth Strategies (if the objectives set refer to growth/improvement of current position) BCG analysis Here I would say that Accenture is in the cash cow position. Thus it should now harvest its product that is the Accenture company should now stop investing money in mass promotions of Accenture and wait for the right time for the market to take up dynamism. Hoyer, W.D. and MacInnis, D.J. (2001) Thus it is suggested that Accenture should not just get back and wait for this cash cow to give returns. It has been listed as a cash cow because the amount of revenue which can come from this product is now saturates. Another strategy that it can follow is that it should make this brand and launch it in the Asian market where recession hasnt taken such a big toll. There it can be launched as a question mark and will need high amount of promotions and distribution to be established in a new country. This is a strategy that Accenture should take on to survive in a global market like that of today. This is by far the only way in which it can cover up the market saturation the company has reached at present. Ansoffs Matrix:   According to the Ansoffs Matrix there are four major strategies that Accenture can follow. However the strategy that is recommended is Product /service development. This strategy is recommended for Accenture as they have still got basic problems with their product that is differentiation form competitors.. This is to be improved. Aaker, D and Joachimsthaler, E (2000) Innovation in technology needs to be added to these products to bring in more business in the current markets. Global Customer wants value for money that is cheaper prices and good quality. Also in this field new technology and luring the customer with the same is very important a suggested to Accenture. PESTLE Analysis PESTLE Analysis or survey of the marketing environment include history of firm, macro/micro factors that are relevant including a stakeholder analysis . It is critical to understand the toothpaste too through these points of strategy. This classification distinguishes between: Political factors. These refer to government policy such as the degree of intervention in the economy. What goods and services does a government want to provide? The liberalization by the government has of course helped out the business in consultancy companies to survive in recession too. Economic factors. These include interest rates, taxation changes, economic growth, inflation and exchange rates. These include higher interest rates may deter investment because it costs more a strong currency may make exporting more difficult because it may raise the price in terms of foreign currency inflation may provoke higher wage demands from employees and raise costs higher national income growth may boost demand for a firms products It is seen in recession times that many delegate have been shown the pink slip.. But the same phenomenon has also lead those who could start purchasing this product to deter and not buy it due to the conservative nature that has seeped in the consumer after recession round the world specially to the consultancy business sector.. Social factors. Changes in social trends can impact on the demand for a firms products and the availability and willingness of individuals to work. For example the consumer of the Accenture service may vary form one country to another. Technological factors: new technologies create new products and new processes. Online shopping, bar coding and computer aided design are all improvements to the way we do business as a result of better technology. As far as Accenture is concerned, it will have to incorporate these in its portfolio of services too for the ease of the customers. Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and FMCG. With major climate changes occurring due to global warming and with greater environmental awareness this external factor is becoming a significant issue for firms to consider. Legal factors: these are related to the legal environment in which firms operate. In recent years world has been many significant legal changes that have affected firms behaviour. Legal changes in a country can affect a firms costs (e.g. if new systems and procedures have to be developed) and demand (e.g. if the law affects the likelihood of customers buying the good or using the service).Thus the same are critical in the analysis of Accenture. Aaker, David and Joachimsthaler, E. (1999). Selection of Competitive Advantage As far as the competitive advantages is concerned Accenture has to work on the following areas in 2010 The company is loosing its growth in the market The company is apprehensive to spread to other countries The stress of the company has always been consultancy no other service The company has priced its product at a very high price as compared to the near competitors. Also the fact that competitors like IBM are present in the market ,it becomes all the more important to bring up a very strong competitive advantages. Accenture should do this by a good supply chain management across the world. Understanding the strategic choices of Accenture is important in supply chain management (SCM) because it helps to establish the focus on the companys activities. Indeed, SCM reflects the management of the interconnections of organizations that relate to each other through upstream and downstream linkages between the processes that produce value to the ultimate consumer in the form of products and services. SCM is a critical component of this. Through SCM Accenture can examine ways of being more efficient, especially for an overall low cost strategy, and well as adding more value to end customers, important for a differentiated strategy. In the case of Accenture that adopt an overall low cost strategy, the goal is to increase sales volume whilst also reducing unit costs because this helps to improve the margin achieved by the firm. Over time, a firm can capitalise on economic of scale through investment in infrastructure, as well as learning curve effects and perhaps more effective purchasing decisions, supply chain efficiencies and better logistics management. When adopting such a strategy, it may also be pertinent to not simply optimise individual links within the supply chain, but examine how efficiencies can be made across the supply network since it can easily be possible for a distant supplier in the supply network to disrupt the entire supply chain . Nonetheless, many efficiencies are likely to be found in the immed iate supply chain because the firm has greater control over this part of the supply network . Marketing Mix Programme As far as the pricing of Accenture is concerned ,it is little on the premium side. As compared to IBM it should reduce its prizing to competitive level. Whilst controlling costs is still important, focus is placed on the Accenture intangible assets and its ability to leverage these within the value chain. Product wise Accenture has a good range of services to offer backed up by a good customer care. More so it could forward integrate to technology making in various fields to expand business and profits. In the case of Accenture pursuing a differentiated strategy, these aim to focus on those aspects of their products or service provision that add most value in the eyes of the consumer. A critical component of this strategy is to understand which parts of the supply network should be kept in-house and which should be outsourced, or perhaps even acquired. In-house activities are those that add greatest value to the firm and where its has particular competence, whilst the outsourcing of supply chain activities should take place for more peripheral activities within a Accenture value chain. In reality, just as Accenture do not always follow one of the three generic strategies, but a hybrid corporate strategy, so should they look for a hybrid approach to business. The key point, however, is that there is alignment between Accenture corporate strategy and its marketing mix approach Theory building in MARKETING MIX based strategic research has focused on two areas: international marketing mix management (MARKETING MIX) and decision-making in stock management. MARKETING MIX research has focused on the potentially virtuous and vicious cycles that are evident in Accenture . The overall analysis of this is that Accenture were generally facing reinforcing loops that led to either successful or unsuccessful MARKETING MIX. One of the major issues in MARKETING MIX is service management, with the general problem that individuals do not understand the feedback mechanisms that lead to failure in the marketing system. Accenture tend to focus on inventory management, demand amplification, marketing mix re-engineering, and marketing mix design .This work is particularly appropriate to the bullwhip effect and the marketing mix redesign that has been taking place at Accenture . The notion of the bullwhip effect in marketing mix which is followed by Accenture came from work by Procter Gamble, a fast-moving consumer goods (FMCG) company that had a large, complex international marketing mix. During the process of managing their marketing mix, the company noticed that as information went up the marketing mix, the distortion of that information increased. The market negative effect is the term used to describe this effect. It results from a lack of synchronization between members of a marketing mix, which is amplified the greater the number of members and the larger the number of defaults in the slae system linkages through which information passes. The problems that Accenture face is that since supply characteristics do not match demand characteristics, inventory starts to accumulate at the different stages of the marketing mix. Accenture is striving with the problem of delivery and supply and demand mismatch since 2004. Marketing mix management is the oversig ht of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. A marketing mix is the group of organizations, people, technology, information and resources consisted in transferring the product or good from the producer to the end consumer.. Supply chain helps in the marketing mix in moving the raw material to the manufacturer , the final good or ready product to the wholesaler and from their to the consumer.. It is important to have glance at the component of the marketing mix management to understand the relevance of integration planning and management of the same. . There are six key elements of the company that are critical to any business: à ¢Ã¢â€š ¬Ã‚ ¢ Production à ¢Ã¢â€š ¬Ã‚ ¢ Supply à ¢Ã¢â€š ¬Ã‚ ¢ Inventory à ¢Ã¢â€š ¬Ã‚ ¢ Location à ¢Ã¢â€š ¬Ã‚ ¢ Transportation, and à ¢Ã¢â€š ¬Ã‚ ¢ Information. Accenture try to deal with the dangers of the marketing defaults through the forecasting of demand. This is important because demand is rarely stable. Such variability often means that Accenture need to keep a degree of safety stock; effectively an inventory buffer. The further up the supply chain towards raw material producer, the greater the observed demand, and therefore the greater the safety stock that is required. When demand rises in a given period, downstream suppliers increase their orders, whilst during falling demand, the converse occurs. Since fluctuations in demand are more pronounced up the supply chain, this increases the size of the oscillations faced through the supply chain. This is something that Accenture has to manage. No consumer should go unattended. There are a number of factors that contribute to the negative marketing mix effect. First, forecast errors can easily occur simply because Accenture are unaware how demand many change over time. Even for goods that have a common demand pattern there can be instances where demand suddenly changes because of unknown factors. Second, there can be an overreaction to backlogs in supply of service by the company. In the diagram below of the companys supply chain; the arrows are for supplier-relationship management, internal SCM and customer-relationship management . A supply chain starts with ecological and biological regulation of natural resources. This is then taken on to supply of raw material, many production links before one moves to several layers of storage facilities of various size and remote geographical locations. Then on it finally reaches the consumer. Here the service to be delivered although is the price which also has to be followed up for customer care after sale. Thus this as a whole can improve the sales of the company to bring in an effective marketing mix strategy for Accenture.

Affluenza: An American Epidemic Essay -- essays research papers fc

Affluenza is an epidemic which effects millions of people in the United States. â€Å"Until this century [20th], to consume was considered a bad thing† says Jeremy Rifkin an expert on affluenza ( Gross ). The victims of affluenza are consumers who work long hours at a job they hate so they can buy things which they don’t need ( Fight Club ). Like AIDS, affluenza has spread quickly throughout the United States showing no prejudice of race, sex or color. However, unlike AIDS, affluenza is a compulsive addiction to shopping, which can be cured by spending less time consuming and more time enjoying life.   Ã‚  Ã‚  Ã‚  Ã‚  As the majority of parents work longer hours then other parents did in the past to support their families, children are left at home under the supervision of a television set. The television set constantly teaches children how to be good consumers. Advertisements which appear on television are designed to make children feel unloved by their mothers and fathers if they don’t buy them the newest toy, or take them to the most exciting amusement park. Before the age affluenza a child would be considered fortunate if he or she had a bike to ride or a doll to play with. Today, children expect their parents to buy them expensive toys because advertising companies give children the idea that deserve it. Cote Page 2   Ã‚  Ã‚  Ã‚  Ã‚  As children grow into teenagers, they begin to consume more and more and refuse to accept any boundaries on material or physical things ( Gabrels ). Through advertising, Corporations dictate what type of clothing teens should wear, what type of music teens should listen to, and how teens should act. The desire to buy products which are advertised to them is so strong that some teenagers become depressed and disturbed when they don’t have money to buy as many material possessions as their peers. Many other teens sacrifice their education by getting a part-time so they can spend more money on their growing addiction.   Ã‚  Ã‚  Ã‚  Ã‚  Teenagers optimistically look forward to their adult years with ambitious dreams. To their surprise, the dreams of being rich and famous which were offered to them on every commercial break come crashing down as they become adults. If the gap between ... ...ts and consumerism will change the family ideals forever. Cote Page 4 Works Cited Fight Club. Dir. David Fincher. Perf. Brad Pitt and Edward Norton. 20th Century Fox,   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  1999. Gabrels, Sara Terry. â€Å"The Hard Questions Multiply†. Christian Science Monitor 12 Sept.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  1997: Electronic Source, Ebscohost 27 June 2000. Gerlat, Allan. â€Å"A Bad Case Of ‘Affluenza’†. Waste News 22 Sept. 1997: Electronic   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Source, Ebscohost 28 June 2000. Gross, Linda. â€Å"Videos†. rev. of Affluenza by Scott Simon. Sierra Nov/Dec 1997:   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Electronic Source, Ebscohost 27 June 2000. â€Å"The ‘Affluenza’ Epidemic†. World Press Review. April 1999: Electronic Source,   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ebscohost 27 June 2000. Willis, Monica Michael. â€Å"Material Boys & Girls†. Country Living. April 2000: Electronic   Ã‚  Ã‚  Ã‚  Ã‚  Source, Ebscohost 28 June 2000.