The Luxury Food Service Industry Essay Example | Topics and Well Written Essays - 2000 words

The Luxury Food Service Industry - Essay Example This research will begin with the statement that marketing concentrates on the most fundamental necessities of companies to identify customers, their needs, and preferences, and to analyse their attitudes to promotion and other factors that influence their purchasing decisions; it also focuses on what influence them to buy products and services from the firm rather than a competitor. The selected three different venues from the high-end foodservice industry based in London are Jumeirah Carlton Tower, Radisson Edwardian Hotel, and the Langham London. This assignment tends to analyze the marketing strategy for these three choices. Jumeirah Carlton Tower: The luxury, five-star Jumeirah Carlton Tower Hotel is located in the heart of Knightsbridge. The demographical advantage which makes the Jumeirah one of the most preferred hotels is its location within the walking distance of Harrods and Harvey Nichols department stores and the exclusive designer boutique of Sloane Street. Moreover, th e highlighting points that make Jumeirah Carlton Tower one among the most chosen is that it has been voted Europe’s leading Business Hotel 2011 at the World Travel Awards; top three best hotels for service in the UK in the Conde Nast Traveller Gold List 2011 and 4th place for Best UK Business Hotel in the 2010 Conde Nast Traveller Readers’ Travel Awards. Radisson Edwardian Hotel Radisson Edwardian Hotel is located in the very heart of London’s theatreland, a five-star hotel of a Leicester Square landmark. The hotel is with the accent on contemporary elegance that has the potential to drag the customers into it. The luxury fabrics and muted shades of the individually designed rooms are much liked for its calming and comfortable experience. Moreover, the hotel’s warmth and hospitability belie the red-carpet glamour of its location. In the same way, the Hampshire Bar and Restaurant buzzes suit well for al fresco dining on the square. Today, the hotel has bec ome a part of the Green Tourism business scheme and has received the Silver Award, which proves that it is working well with the high standards set by Green Tourism. The Langham London is a renowned luxury hotel situated in London with more than 140 years of history. Guests can discover its 380 luxurious guestrooms and suites, 15 function rooms and the dazzling Palm Court, a place known for the tradition of afternoon tea. The hotel remains high having enchanted royalty, dignitaries, and celebrities since 1865 when the first grand hotel was opened in Europe by the firm. The Langham Hotel London continues to impress the potential travelers with its legendary ‘service with poise’. The well-celebrated history and renowned reputation of the obviously fine company make it different from other everyday London hotels. Moreover, it offers impeccably luxurious surroundings on Regent Street, one of the city’s premier locations. The service marketing mix, also known as an ex tended marketing mix is an essential element of a service framework design, which comprises of 7 P’s as compared to the 4 Ps of a product marketing mix. In another word, the service marketing mix presumes the service as a product itself but adding 3 more P’s which are required for optimum service delivery. The product in service marketing mix is intangible in nature, which cannot be measured like the physical products such as soap or toothpaste. Tourism industry or the luxury food industry can be an excellent example.

The failure of the implementation of Queensland health's payroll Assignment

The failure of the implementation of Queensland health's payroll system - Assignment Example Queensland Health used a centralized payroll system whereby the districts that the system covers are linked to a local payroll service provider. In this system, the payroll officers solely handle all the pay information without involving district staff (QHPSCI, 2013). This makes the whole operating system vague. Healthcare organizations face several challenges that are unique to the healthcare sector. This paper uses the Queensland Health payroll system failure case to discuss significant government roles in the process of delivering successful project outcomes. We also analyze the pros and cons of two organizational structures (centralized and decentralized), with reference to the healthcare sector, successful business management and continuity. Additionally, an outline of the challenges in healthcare management practice as a result of the complex nature of healthcare organizations compared to other sectors is provided, with reference to the Queensland Health payroll system failure case. Finally, we discuss the short-term and long-term impact of IT implementation failure. The failure of payroll system at Queensland Health brought both short term and long term effect to the government. The government has incurred severe losses in the processes of repairing the errors created by the defective system. Moreover, the workers of Queensland Health were greatly affected by inaccurate pay outcomes during the two years when the system was under implementation (QHPSCI, 2013). Queensland Health is currently in the process of re-implementing the system, and anticipates that the long term consequences of failure in the payroll system will be reversed eventually (QHPSCI, 2013). Importance of Governance Governance refers to the roles and responsibilities of an organization’s executive management and board of directors. It is an important area of enterprise management and comprises the leadership and organizational structures and processes that guarantee that the organi zation maintains and extends its goals and strategies. Governance determines how an organization manages demand and delivers value while protecting against risk. Due to the large number of individuals, processes, and technologies involved in the operation of IT and the broad nature of governance, managers may find it challenging to identify the areas that require more focus and effort in order to achieve the utmost impact. Organizations without efficient governance experience greater risk exposure, low performance, and arbitrary, political or inappropriate allocation of resources. Effective governance of a system reduces the risk of failure and ensures superior project outcomes. Governance also eliminates conflicts among individuals in an organization by specifying their roles, legal obligations and responsibilities. It ensures the successful implementation of projects by enforcing responsibility, justice, legality, direction and transparency. Organizations that pursue an enhanced a pproach to governance exhibit better performance. This improvement results from both the governance and how the public perceives this governance (VandenBerghe & Ridder, 1999). Moreover, governance protects the reputation of an organization and ensures that it meets the demands of clients, regulatory bodies, legislators, employees and other crucial stakeholders. Governance drives value and manages